Unlocking 10x Product Growth

This is a story of a product manager and its product, nurturing its growth from “zero to hero”.

Having a few years pass by, this now “old news”, is apparently as relevant as anything happening today in the digital products eco-system.

The tentative reader might find this article as no less than "a framework for Product Management”.
 

A few years ago, “Walla! Communications” — one of Israel's largest news and entertainment platforms — faced a significant challenge with their innovative mobile app, **"חמ"ל" ("Hamal")**. 

Designed as a first-to-publish, news-focused social network, combining user-generated content (UGC) with editorial pieces, the app had immense potential. 
However, despite dedicated marketing efforts, "Hamal" struggled to gain traction, lagging behind expectations with low user engagement and minimal brand awareness.

About one year after its launch, the app was ranked fourth out of six in Walla!'s mobile portfolio, with key performance indicators (KPIs) like daily active users (DAU) and session times falling short. 

The pressing question was:

**Could "Hamal" scale up to become a major player in the saturated Israeli news market, or was it doomed to remain a niche app?**

Fast forward six months, and the transformation was remarkable. By February 2018:

• "Hamal" became the main growth engine for Walla!'s mobile products, increasing overall portfolio DAU by 25%.
• It climbed to second place in the app portfolio, contributing 30% of total mobile DAU.
• User engagement and retention rates soared, turning "Hamal" into a unique household name in Israel's competitive news industry.

Read the full case study, we dive into:

• The comprehensive analysis of existing KPIs, user journeys, and feedback that identified critical areas for improvement.
• The strategic planning that prioritized features and crafted a product roadmap aligned with our growth objectives.
• Execution of innovative solutions, such as optimizing push notifications, enhancing user engagement opportunities, boosting UGC contributions, and fostering organic growth.

Discover the strategies and tactics that led to this 10x growth and learn how thoughtful product management can revitalize a struggling app.**

Read the

 full Case-Study on Medium